iFIT x NordicTrack

Experience Personalized Fitness

Details

Together, NordicTrack and iFIT offer a personalized fitness experience to help users reach their goals, through AI coaching, immersive workouts and cutting edge equipment.

We developed a brand campaign and provided over 200+ social assets for both brands across Instagram, TikTok, Facebook and YouTube.

The brand campaign was built around the notion that every journey begins with motivation—a goal that drives you to get moving each day and features 15 social films capturing various fitness journeys. And the social content featured iFIT's incredibly talented trainers while staying on top of current trends to keep our audience engaged.

Role

Art Director

Project Type

Brand Campaign + Social

2 brands,
2 tones of voice.

Working on NordicTrack and iFit's social accounts meant creating over 40+ assets per month across Instagram, TikTok, Facebook and YouTube.

While both brands work together, they sell different things. NordicTrack sells premium home gym equipment with the most cutting edge technology, while iFIT is the platform in which trainers host their workout series that users can follow. Think of it as iFit is the Netflix while NordicTrack is the TV. Each brand has a distinct tone of voice with some similarities that reflects in the creative that we developed for their social platforms.

NordicTrack
Aspirational. Motivational. Experts.

iFIT
Inspirational. Confident. Motivational.