FIFA World Cup 2026™ Hospitality
Closer Than Ever
Role
Art Director
Project Type
Campaign:
Film, Digital, OOH, Paid, Organic, Live Event Capture
Hero Film
Experience the World Cup
Closer Than Ever.
At the heart of the campaign, our 60 second hero film captures what it means to experience the FIFA World Cup 2026™ from closer than ever. Moving beyond the idea of access, the film celebrates the emotion, energy, culture and connection that make the World Cup a once-in-a-lifetime experience.
Captain Films
Seven ambassadors. Seven perspectives. Seven ways to get Closer Than Ever.
Each of our captains (brand ambassadors) - Rob Lowe, Miguel Layún, Megan Rapinoe, Sergio Agüero, Carmelo Anthony, Susur Lee and Ciara — brought a distinct perspective to “Closer Than Ever.” Their themes were carefully curated around their personal brands, stories and connections to the game, giving each film an authentic point of view. Miguel Layún embodied “Closer to the Passion,” Megan Rapinoe represented “Closer to the Unity,” while Susur Lee brought “Closer to the Flavors” to life. Together, the films transformed one campaign platform into seven personal stories, each offering a different way to experience the world’s biggest sporting event up close.
Closer to the Unforgettable
Closer to the Energy
Closer to the Action
Captain Shoots
Behind the scenes.
Digital, OOH & Print
Closer, everywhere.
Built as a flexible creative platform, Closer Than Ever could shift seamlessly across channels, formats, markets and messages. From 3D DOOH to social, paid media and static executions, we adapted the visual language to spotlight different ways of experiencing FIFA World Cup 2026™ Hospitality, keeping every expression connected to the same central idea.
In-Tournament Event Capture
From promise to experience.
After months of anticipation, the FIFA World Cup 2026™ finally arrived. Our team captured the experience as it unfolded across the tournament, bringing the 'Closer Than Ever' promise to life through the people, places, food, energy and unforgettable moments that defined hospitality on matchday. From organic social to paid content, we turned the real experience into a living extension of the campaign showing fans what it truly means to be closer to the moments that matter.
Business Impact
Revenue Generated
$2.4 billion
Packages/Tickets Sold
643,000+
A Personal Note
This was the hardest and most rewarding project I’ve worked on. Bringing it to life meant creating hundreds of videos and thousands of static assets, while leading multiple projects and teams simultaneously and still finding moments to get hands-on. But beyond the scale of the work, I had the incredible opportunity to experience nine matches from inside the tournament we had spent so long building toward. And getting to watch my favorite team win the World Cup was a pretty incredible way to see it all come together!
Team
CD Mark Migliorelli
Lead CW Matt Draper
CW Rob Tilberis
CW Carlos Poveda
AD Ronald Villegas
Sr. Motion Tanner Notch
Motion Justin Donaldson
Sr Designer Tara McCormack
Sr Designer Joey Henderson
Designer Tanner Hogan
Designer Hannah Munnelly
Social Lead Hannah Munnelly
Designer Ennis Johnson