FIFA World Cup 2026™ Hospitality

Closer Than Ever

Details

The FIFA World Cup 2026™ is more than a tournament. It’s a once-in-a-lifetime celebration of sport, culture and the people who make the game so powerful. For On Location, we created “Closer Than Ever,” a global campaign built around the idea that hospitality brings fans closer to every part of the experience: from the action and atmosphere to the food, entertainment and connections made along the way.

To bring the platform to life, seven FIFA World Cup 26™ brand ambassadors became the faces of a series of films, each exploring a different way of getting closer to the moments that matter. The campaign extended across film, DOOH, social and digital, creating a flexible creative system that could bring the promise of premium hospitality to life across every touchpoint.


Details

The FIFA World Cup 2026™ is more than a tournament. It’s a once-in-a-lifetime celebration of sport, culture and the people who make the game so powerful. For On Location, we created “Closer Than Ever,” a global campaign built around the idea that hospitality brings fans closer to every part of the experience: from the action and atmosphere to the food, entertainment and connections made along the way.

To bring the platform to life, seven FIFA World Cup 26™ brand ambassadors became the faces of a series of films, each exploring a different way of getting closer to the moments that matter. The campaign extended across film, DOOH, social and digital, creating a flexible creative system that could bring the promise of premium hospitality to life across every touchpoint.


Role

Art Director

Project Type

Campaign

Experience the World Cup
Closer Than Ever.

Hero Film

At the heart of the campaign, our 60 second hero film captures what it means to experience the FIFA World Cup 2026™ from closer than ever. Moving beyond the idea of access, the film celebrates the emotion, energy, culture and connection that make the World Cup a once-in-a-lifetime experience.

Seven ambassadors. Seven perspectives. Seven ways to get Closer Than Ever.

Meet the Captains

Each brand ambassador (Captain) brought their own personality and perspective to the campaign, exploring a different dimension of the FIFA World Cup 2026™ experience from the energy and action to the flavors, passion, unity, style and unforgettable moments. Together, the films turn one campaign idea into a collection of personal reasons to experience the world’s biggest sporting event up close.

Closer to the Unforgettable

Closer to The Passion

Closer to The Energy

Closer to The Action

Closer to The Flavors

Closer to The Style

Closer to The Unity

Closer, everywhere.

The Closer Than Ever platform was designed to flex across every touchpoint. We translated the campaign into 3D DOOH, social content, paid media and static executions, using the same visual language and messaging system to bring fans closer to the FIFA World Cup 2026™ experience wherever they encountered it.

Team

CD Mark Migliorelli

Lead CW Matt Draper

CW Rob Tilberis

CW Carlos Poveda

AD Ronald Villegas

Motion Justin Donaldson

Sr Designer Tara McCormack

Sr Designer Joey Henderson

Designer Tanner Hogan

Designer Hannah Munnelly

Designer Ennis Johnson

Director Nico Rubino

Company

On Location


On Location


Partner Agency

Superfly

Vistar

Superfly

Vistar

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LinkedIn

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LinkedIn

Instagram

©CAROL BENITO

LinkedIn

Instagram